Haldiram’s - The Modak Collection
Capturing the Spirit of Ganesh Chaturthi
For Ganesh Chaturthi, we partnered with Haldiram’s to design a packaging system for their Modak Collection – celebrating not just the sweet itself, but the soul of the festival.
In India, modaks symbolise prosperity, joy, and devotion, making them central to the celebration of Lord Ganesha. Our goal was to create packaging that felt like a natural extension of the festival, something families would proudly bring into their homes.
In festive branding, it is easy to rely on predictable clichés- golden motifs, repetitive symbols, and ornate patterns. Haldiram’s brief was to move beyond the obvious and design packaging that felt contemporary yet rooted, festive yet authentic. The challenge lay in striking a balance: evoking cultural depth and devotion while ensuring the packs stood out with a fresh, modern appeal.
Emotion-Led Storytelling
We rooted the design in the emotions of Ganesh Chaturthi: the warmth of togetherness, the joy of welcoming Lord Ganesha home, and the spirit of new beginnings. This guided the entire visual language—making the packaging feel celebratory, personal, and meaningful.
Illustrated With Intent
Each element was crafted to reflect care and devotion.
Hand-drawn floral patterns and decorative borders evoked rituals and delicacy, while the typography balanced tradition with modernity. The illustrations weren’t ornamental—they were narrative devices, helping the packaging tell the story of the festival.
A Vibrant Festive Palette
We developed a colour world that was vibrant, auspicious, and unmistakably festive. Shades were chosen to signal prosperity, celebration, and reverence, while remaining flexible enough to differentiate flavour variants—Kesar, Kaju, Shahi, and Assorted. Each pack carried cues tied to the richness of Indian festivities, making them feel
like part of the celebration itself.
Turning Sweets Into Symbols of Celebration
The Haldiram’s Modak Collection packaging became more than just festive wrapping, it became a celebration in its own right. By weaving together tradition and artistry, we created packs that embodied the joy, devotion, and prosperity of Ganesh Chaturthi. They offered a festive experience rooted in culture yet refreshingly modern, while reinforcing Haldiram’s position as the go-to brand for sweets during India’s biggest celebrations.
Every detail, from illustrations to typography, captured the essence of the festival, ensuring that when families brought home Haldiram’s modaks, they brought home not just a sweet, but a piece of the celebration itself.
