Ankita’s journey to prominence began in the realm of advertising, where she honed her skills working on campaigns for leading Indian companies. Her international experience, including collaborations with renowned brands like Diesel and MaxMara in Italy, equipped her with a global perspective and a deep understanding of cultural nuances in branding. Prior to founding Firebrand in 2015, she managed Levi’s leg-wear category at an Asia-Pacific level during her tenure at Renfro Corporation. Notably, she was instrumental in introducing the category into emerging markets such as South Africa, the Middle East, Australia, and India. The invaluable global insights inform her work at Firebrand, enabling her to craft strategies that resonate across diverse markets and demographics.