Launching a new age co-working & shared office space by the Magarpatta Group in Pune. Deep-rooted in the idea of a fresh start daily the name revolves around the metaphor of a “cue” – how every day is new, filled with opportunities, and provides a reason to come into work.

The brand essence “Enabling Possibilities” positioned Que as an enabler, facilitator, support for teams big or small from across industries staying true to the shared economy space.
 The identity explores the use of a simple dot, which is the starting point of anything one wants to create. Establishing the idea that Que is a space for possibilities, this concept projects Que as an enabler and facilitator for its customers. The first dot represents Que, while the second represents the customer. The line is symbolic of the fact that Que bridges all the gaps by providing customer excellence.