24 Stories - A Designer Showcase
Inspired by the poetic relationship that brings families closer, Snusha celebrates new beginnings & relationships that are meant for a lifetime.
With the monsoon season approaching and walk-ins declining, we knew we had to take action. Our client wanted to boost sales and foot traffic during a time when most people prefer to stay indoors. Our strategy focused on enticing potential customers to leave the comfort of their homes and visit the boutique. And that’s how #24Stories came into existence!
From 26th to 28th July, Snusha was transformed into a haven for fashionistas, brimming with an exquisite collection. How? In July 2024, Snusha presented ’24 Stories: A Designer Showcase,’ a three-day pop-up event that promised to be the talk of Pune.
With 24 designers from across India, each outfit tells a unique story. Imagine the excitement of exploring so many options and finding the perfect piece (or perhaps a few!) to add to your wardrobe.Punekars explored an exquisite collection, featuring Lucknowi Kurtas, Resort Wear, Indo-Western pieces, Drapes, Sarees, and Bridal Trousseaus – all curated from coveted brands ensuring there’s something for every desire.
The designers were carefully curated, keeping the sensibilities of the Target Groups in mind and also establishing Snusha as a brand that goes beyond traditional wear.
We believe that each piece of clothing is a unique story, woven with care by skilled artisans. From intricate details to vibrant colours and countless hours of dedication, every garment carries a narrative that resonates with fashion enthusiasts. Inspired by this concept, we chose the number 24 to represent the diverse designers and their captivating stories.
The brand identity reflects this vision through a subtle yet striking typeface that harmonises traditional elements with contemporary trends. To ensure the communication stands out, we selected a warm colour palette with a striking yellow that instantly grabs attention, whether it’s on a hoarding or in a digital campaign. This strategic approach allowed us to create a comprehensive 360-degree marketing strategy that effectively communicates 24 Stories.
We took our audience on a journey from their social feeds to the Snusha store. Eye-catching content flooded their screens, sparking curiosity and excitement about 24 Stories. An informative landing page was created to seamlessly transition users from online engagement to real-world experience. To maximise our reach, we experimented with various ad formats, including carousels, videos, and even WhatsApp broadcasts, driving traffic and generating buzz for the event.
Our hoardings were strategically positioned in prominent locations to captivate the attention of Pune’s busy residents. With eye-catching visuals and compelling messaging, our designs were crafted to leave a lasting impression. If you were in Pune during the 24 Stories event, you couldn’t have missed our striking hoardings.
Morning routines are sacred. For Punekars, a newspaper is an essential part of this ritual. We ensured our message was front and centre by securing a prominent full-page advertisement, complemented by a half-page spotlight in back-to-back editions of Pune Times.
We wanted the store to be the ultimate shopping experience. We tossed around a few decor ideas, and a ‘Bohemian theme’ was selected to complement the store’s unique fort-like architecture. Our team crafted a mood board to visualise this concept, and our event planners brought the whole thing to life. Check out these pics to see what we mean.
24 Stories campaign for Snusha was a resounding success, driving significant engagement and results. With over 134 leads generated, 94,460 people reached, and 179,917 impressions, we effectively captured the attention of the target audience. The campaign’s impressive click-through rate of 1,696 clicks, demonstrates the strong interest and relevance of our messaging.
24 Stories represents a strategic expansion for Snusha, successfully positioning the brand as a versatile destination for modern women. This event has opened up new market opportunities and solidified Snusha’s reputation as a go-to brand for stylish and sophisticated women.
Firebrand's expertise and creativity transformed our vision into a reality.
I wanted to express our sincere gratitude to the Firebrand team for their exceptional work in planning the 24 Stories event. When we first envisioned the idea of showcasing homegrown designers to a wider audience, we were unsure how to bring it to fruition. However, Firebrand's expertise and creativity transformed our vision into a reality. The team's meticulous planning and flawless execution ensured a seamless event. Their effective promotional efforts attracted the perfect audience, aligning perfectly with our brand. The collaboration between our teams was fruitful and productive, resulting in a resounding success. Thank you again for your outstanding work.
Viren Bihani
Owner at Snusha Silk, Pune
Ending Credits – 24 Stories with designs by – Ose by Jyoti Gupta, The Pink Gota, Niti Bothra, Desho, Richa Khemka, Dyelogue, Sheetal Batra, Rooh by Ridhimaa Gupta, Paulmi & Harsh, The Jaipur Story, Basanti, Nero India, November Noon, Kelaayah, Vasavi Shah, Niku the Label, Raina’s, Usha Bagri, Aditii Aggarwal, Pooja Singhal, I am Design, Arpita Sulakshan, Vidushi Saraf, Aahava Couture, Payal & Zinal, Komal Shah, AjD by Anisha Desai