Aventus - Luxury meets Experience
Aventus, a brainchild of Sanjaq India, emerged from decades of expertise in the bath and sanitaryware industry. As successful distributors of premium brands like Jaquar in the western region of India, they identified a significant gap in the luxury home material market. High-end products lacked proper display and experiential spaces in retail environments. Aventus sought to bridge this gap by creating a luxury experience centre, a place where homeowners and architects could explore, design, and experience products in an immersive setting. It wasn’t just about showcasing products; it was about crafting spaces and introducing clients to the latest innovations in home building materials.
The luxury retail market for home building materials was highly competitive, with well-established brands already dominating. Many luxury retailers lacked a compelling display environment, leading to missed opportunities in customer engagement. Consumer scepticism towards new entrants was high, and competing against established brands was a daunting task. Aventus aimed to set itself apart by offering not only products but a holistic experience that elevated the decision-making process for both homeowners and design professionals. With over 30 years of expertise and a deep understanding of the market through its parent company, Sanjaq India, their legacy became their strength.
We began by defining the name — Aventus, which means Success: an ancient word symbolising the building of a legacy in a triumphant way. Given the brand’s nature, it caters to those who own luxurious homes or spaces, individuals who have achieved something significant in life. We aimed to capture that emotion of accomplishment and prestige, and the name perfectly resonated with this vision.
We identified the brand’s white space and defined its essence as “Luxury meets Experience,” with the experience centre being the key differentiator an offering like no other. With the target audience in mind, we crafted a narrative that was both unique and value-driven, positioning Aventus as more than just a retailer, but as a destination for personalised luxury experiences.
The identity and visual language drew inspiration from the Art Deco movement—tall fonts, geometric shapes, and a minimal aesthetic, all subtly reflecting the luxury essence of the brand. Every detail, from the visual elements to the typography, was chosen with intention.
The logo itself combined three core metaphors: the king from a chessboard, symbolising strategy and dominance; a royalty scroll, representing prestige; and the letter ‘A’, standing for Aventus, anchoring the brand’s identity.
The colour palette was meticulously chosen, with black and gold reflecting the brand’s luxury positioning and narrative. These colours embodied sophistication and elegance, staying true to Aventus’ essence of premium quality and timeless appeal.
How did we launch the brand on social media?
In today’s visually-driven digital age, we curated a compelling narrative that seamlessly blended luxury with experiential elements. Our strategic approach, centred around striking line illustrations, showcased their exquisite showers, faucets, and other products in a fresh and artistic light. To enhance engagement, we incorporated dynamic reels, creating a visual journey. Our content mix featured artistic inspirations from the Greek era, alongside close-ups of their award-winning products, catering to art enthusiasts and design aficionados alike.
The power of content creation & art direction!
As the page evolved from static imagery to an immersive destination for home makers and art enthusiasts, we shifted our focus to video content, offering a more comprehensive experience. Our strategy involved guiding viewers through the brand’s luxurious journey, from the initial store visit to their engagement with the products. The role of art direction played a pivotal role in every aspect.
