Garlic, a time-honoured ingredient celebrated for its health benefits, undergoes a fascinating transformation when naturally aged under controlled conditions. It turns black, acquires a sweet taste, and offers profound health benefits.

However, convincing a wider audience of the credibility behind how garlic turns black and gains health-benefiting properties proved to be a challenge. The product was already being sold within the founder’s network, but they sought to expand the reach and provide this healthy elixir to a larger audience. Apprehensions and questions, along with low awareness, limited the potential reach and impact of this product.

Our goal was to simplify communication and introduce black garlic as a daily source of health and nutrition. Not an ingredient, but a lifestyle product with health benefits. We embraced black garlic’s uniqueness, crafting a clean, minimal design with a muted color palette, centered on health and well-being, making it stand out more.

This approach not only elevated the brand’s image but also enhanced consumers’ overall understanding and appreciation of black garlic, resulting in increased sales and a positive impact on people’s health and well-being.